Stern & Wild client brings his skills to branded storytelling

Shout out to Stern & Wild filmmaker Adnan Ahmed on a successful first foray into the world of branded content with four short films for BUPA and Nat Geo TV inspired by the second season of the Chris Hemsworth LIMITLESS series, LIVE BETTER NOW which explores how to improve health, longevity and mental resilience.

Adnan directed, filmed and edit-produced the films, which feature stories about ordinary people finding new ways to overcome some extraordinary personal challenges. The first film is out now. It focuses on Ben, a young man whose relationship with physical activity had become complicated and painful, as he gains a new perspective on life through the adventure of walking the Camino.

Adnan has written about the experience for his LinkedIn page: “This was my first foray into branded content, and it’s been genuinely exciting to discover that the observational, human-interest storytelling I’ve spent years developing in documentary can translate meaningfully into this space – when the people and the intent come first.”

Watch Ben’s story on Instagram or YouTube.

Moray Coulter